Kaushik Madhavan heads the Automotive and Transportation Practice (A&T) for the MENASA region. He has over 15 years of experience in the automotive industry, especially in strategic consulting and market research. His expertise lies in competitive intelligence and benchmarking, new market entry and diversification strategies, new business model analysis and evaluation and end consumer analysis of automotive technologies. Kaushik has an in-depth understanding of the growing passenger and commercial vehicle business sectors and on the growing aftermarket opportunities for OEMs in India and the Middle East. He has worked with a cross-functional team in charting out the passenger vehicle product / technology roadmap for Nissan and Datsun in India. He is a Master of Science in Automotive Systems Engineering from RWTH Aachen, Germany.