Mr. Rajiv Vohra is Director - New Initiatives & Electrical Vehicles at Group Landmark. He has been associated with Group Landmark since 2016. Under his stewardship, Group Landmark is well placed to enhance its brand equity and distribution reach with new OEMs, especially with E-Mobility players entering India. He has extensive experience in the automobile industry as well as a thorough awareness of premium automobile customers and their demands.

Mr. Vohra has been very passionate about automobiles and has put in over 25 years in the industry with various OE. Before joining Group Landmark, Mr. Vohra worked for 6 years at Harley-Davidson India as Director of Sales and Dealer Development and was part of the start-up team at H-D India. He also has extensive experience working in Passenger Vehicle Industry having been associated for over 12 years with Honda Cars India in various functions. His last assignment was as General Manager - Marketing Services, where he was in charge of establishing dealer networks, sales training, and identifying new opportunities in order to boost revenues. He has additionally established an insurance company (Honda Assure) and a used car dealership (Auto Terrace). He has experience working in the Middle East and has an extensive understanding of the Middle Eastern automobile sector.

Mr. Vohra graduated with a Bachelors in Electrical Engineering and did his Masters in International Business from the Indian Institute of Foreign Trade. Infused with enthusiasm, Mr. Vohra is recognised for developing strong leadership and sales strategies for the company, including new age business approaches.